Where to Sell Digital Products: Storefront, Funnel or Marketplace?

Where you sell affects checkout flexibility, discovery, fees, customer ownership and how much of the buying journey you control.

Your own funnel

Best for control over positioning, upsells, follow-up and customer journey. You are responsible for generating traffic.

Creator storefront

A hosted storefront can simplify checkout and delivery. It may offer fewer funnel options but lower setup complexity.

Marketplace

Marketplaces can provide discovery, but you operate under their rules, fees and customer-experience constraints.

Choose by business model

Use a funnel when conversion control matters, a storefront when simplicity matters, and a marketplace when discovery is valuable enough to justify platform dependence.