Order Bump vs Upsell vs Downsell

These offers all increase customer value in different moments, but each should make the purchase more useful rather than merely more expensive.

Order bump

A small complementary add-on presented during checkout. It works best when the buyer can understand its value instantly.

Upsell

A post-purchase offer for a higher-value or complementary product. It should build logically on the first purchase.

Downsell

An alternate offer shown after someone declines an upsell. It can be lower-priced, smaller or structured differently.

Keep the customer journey coherent

Avoid stacking unrelated offers. Each additional purchase should solve the next sensible problem.